The Truth About Influencer Marketing
Why Most Campaigns Miss the Mark
Most brands chase reach instead of results, most stakeholder want results not reach, then pause when it does not convert. Powertrain removes guesswork with a pricing and testing framework that identifies risks early, so campaigns can start small, learn fast, and scale profitably.
Our Framework
Discover. Prove. Scale. Sustain.
We run the same loop on every account: start small to find what works, prove it repeats, scale only what is proven, then keep it steady. Each step uses pre‑set CPA/ROAS guardrails, so decisions are objective, not opinion.
Pricing to Target CPA
Creators are Priced to an Outcome
We price creators using our performance data and market benchmarks to hit agreed outcomes, not hype. Forecasts set clear guardrails for CAC/ROAS so every booking protects margin and keeps results predictable.
​
If reality diverges from forecast, we adjust fast — optimise, renegotiate, or cut.
What Clients See
Cost of Acquisition Down, Confidence Up
Example: 6‑week pilot delivered ROAS 2.1 in month 1, CAC down 38 percent vs prior channel, zero boosting.
Quarter 2, spend 3X while holding CAC within guardrails and lifting LTV/CAC to 3.4.
Reporting moved to live dashboards, weekly decisions became objective.