top of page
Influencer Calculator
Built to make influencer pricing defensible, scalable, and data-driven
Why We Built It
Influencer pricing gets chaotic at scale. We fixed it.
We created the Influencer Cost Calculator to help brands and agencies price creators to a target CPA using their own KPIs, not vanity metrics.
It turns gut feel into guardrails, keeping budgets honest and every booking justifiable.
The Methodology, in Plain English
Price creators to an outcome, not a promise.
-
Cap spend by your CPA goal, and derive CPM Max from expected sales — not hype.
-
Reality-checked inputs: pricing adjusts by audience relevance to prevent inflated estimates.
-
Every run is logged, tightening benchmarks and highlighting outliers as you scale.
The Experience Behind It
Built from thousands of real campaigns, refined by results.
Developed after managing high 8-figure influencer spend, hundreds of creator integrations each quarter, and millions of tracked data points — this tool brings the same consistency and foundation to your pricing process.
bottom of page